Cluster Marketing Manager

Salary - £40,000 per annum We are looking for a strategic, creative, and results-driven Marketing Manager to lead and execute marketing initiatives that drive brand awareness, guest engagement, and revenue growth across our three Edinburgh hotels. In this role, you will develop and implement marketing strategies across multiple channels while ensuring alignment with business objectives.What we offer£40,000 per annumPermanent, full-time contract (40hrs per week)Your roleAs Marketing Manager you will support Axiom Hospitality Director of Marketing and hotel teams in defining and delivering the marketing strategy for the three hotels. This is an exciting opportunity to work across three international brands: Hilton, Marriott and IHG. The successful applicant will implement the strategic marketing plan for the hotels, including brand assets, digital, partnerships, creative and communications. Working closely with stakeholders to activate strategic marketing plans to drive strong ROI and measure performance across all aspects of the hotels: rooms, meetings and events, food and beverage and wellness.The ideal candidate will have strong content skills and be a confident brand ambassador for the three hotels, meticulously following brand guidelines. They will be able to show evidence of strong social media content and campaigns and have a keen eye for detail, as well as being able to provide examples of strong copywriting skills. The candidate will demonstrate strong creativity and forward-thinking, and the ability to juggle multiple projects in a fast-paced environment.Responsibilities will include but are not limited to:Drive hotel''s full Marketing Strategy for the three hotelsManage hotel social media account strategy and content planning and postingCreate online and printed collaterals meticulously in-line with brand standardsBe a brand-guardian for the hotels, ensuring all assets and communication are in-line with brand standards and enforcing brand-alignment with wider hotel teamsPartner with local suppliers and businesses and build relationships for cross-marketingWriting and proofreading creative copyLead editorial requests and take ownership of media and influencer staysManaging production and performance of multimedia contentMaintaining website and tracking data analyticsMonitoring and allocating budgetsMonitoring performance of marketing campaignsConducting research and analysing data to identify and define audiencesEvaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and strong ROIPrepare monthly reports on Marketing activities with detailed performance statisticsOrganise and attend events and open daysUnderstanding the wider hotel business and keeping up to date with the hotel''s commercial strategy and promotionsUnderstand the overall market - competitors'' strengths and weaknesses, economic trends, supply and demandThe core skills and experience required to succeed:Minimum 4 years Marketing experience in hotel or hospitality-related businessBA Degree in Marketing, Hospitality or Business preferredQualifications in Social Media and Digital Marketing preferredDemonstrates experience of developing detailed marketing plans and campaigns including project management skills, briefing, planning and executionProven track record in brand alignment, creative campaigns and social engagementDemonstrates photography and visual content skills and flairCompetence with design software such as Canva, InDesign and PhotoshopProven track record in copywriting with examples available to be providedStrong social media image and reel editing skillsIn-depth understanding of digital marketing and performance metricsDemonstrates a working knowledge of digital marketing techniques, including paid social media, application of social media channels, use of customer communication channels including email and website management. Solid understanding of development for dynamic websites and Content Management Systems.Ability to identify specific action steps, accountabilities and timelines for workload including able to hold self-accountable for achieving resultsAdaptability and ability to juggle multiple projectsDemonstrates an eye for detail and experience of delivering high quality and professional marketing creative and written content, developed both internally and through the use of appropriate agency resourcesGains the confidence and trust of others through their own authenticity, ethical standards and follow-through on commitmentsStrong organisation and planning skillsActs independently to improve and increase skills and knowledgeYou must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.BenefitsWorldwide employee discounts at Hilton Hotels;Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on FandB;28 days holiday, including bank holidays, increasing yearly to 33 days;Discounts across retail, restaurants, events and more through our benefits and rewards portal;Access to our Employee Assistance Line to support your Mental Health and Wellbeing;Use of Wagestream Financial Wellbeing platform, allowing instant access to your pay;Yearly complimentary Axiom Xcape stayover after one year of service;A growing team with great training, progression, and promotion opportunities;Rewards for referring a friend: referral bonus for recommending a new team member starts at £250 per successful hire;Free meals while on shift;Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more!Opportunities for allAt Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels'' impact on the environment through internationally recognised eco-label certification.Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our ..... full job details .....