Chinese Speaking FMCG Digital Marketing Assistant

International Food Importer seeks for Digital Marketing Assistant Oriental Food Importer Digital Marketing Assistant Salary: 35-45K Location: East London, Hybrid Key Responsibilities Build (with internal and external teams), manage and own performance of media channels and campaigns across both MS and ETH digital platforms. This includes brand Facebook, Instagram, YouTube and Tiktok accounts in the UK and European countries as well as WeChat and DouYin. Grow brand s eCommerce channels with a clear KPI to meet; with the objective to drive positive customer lifetime value and build referrals. Maintain and optimise brand CRM through subscription channels and e-commerce networks. Strategise and implement campaign media buying for META channels as well as Google Advertising. Manage and analyse data from our media partners, providing actionable insights for the paid media team and other business stakeholders Monitor and analyse paid media channel performance and maintain reporting on campaign performance, ROI, CPA, and other channel metrics across the business Budget planning and forecasting for channel-led initiatives across different target groups and markets to drive strategic results. Manage multiple external agencies across UK and Europe to make sure consumer communication in each country is consistent with the brand message yet specific to local circumstances. Analyse spectrum of digital channels available (web, social, mobile, etc.) and make recommendations as to which ..... full job details .....
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