Channel Marketing Lead - EMEA (ex Italy & DACH)

Overview

The Intermediary Marketing Lead (“IML”) EMEALA (ex Italy and DACH) leads the strategic planning and tactical execution of all intermediary marketing initiatives across EMEALA, partnering closely with the Channel Marketing Leads for Italy and DACH. As the primary local contact for the Global ex US Head of Intermediary Sales, based in London, the IML will also be responsible for co-ordinating with peers in other regions to help deliver an EMEALA intermediary marketing strategy. The IML will partner with senior client coverage leadership, marketing colleagues and product specialists across regions to drive our marketing capability that will elevate Neuberger Berman’s brand awareness, strategic positioning and ultimately drive business results.Primary Responsibilities

Channel Marketing Strategy and Execution

Engage with Intermediary Client Coverage leadership; lead the development and execution of the intermediary marketing strategy in EMEALA, coordinating with marketing colleagues across the region

Establish marketing coverage model that allows for a fully integrated, globally aligned marketing plan with appropriate regional implementation for the intermediary channel

Engage with global Brand, Content and Product Marketing teams to develop and align thought leadership, events, advertising, digital promotion, communication strategy focusing on both existing as well as new product capabilities

Develop a coordinated regional events strategy including an educational / research programme as necessary alongside proprietary and third party event partners

Create messaging, positioning and channel-specific marketing materials working in conjunction with local marketing partners on the effective implementation of global programs

Build out new strategic initiative plan requests for senior management approvals; including strategic goals, tactics, budget and expected ROI and measurement

Organize, plan, and lead channel campaigns; conduct project status and progress meetings; complete project tracking and analysis

Partner with global channel marketing to activate intermediary campaigns / activity at a regional level

Identify potential project risks, develop contingency plans, and appropriately manage and escalate risks

Campaign Development, Planning and Execution

Develop and implement integrated marketing campaigns that effectively target intermediary audiences.

Collaborate closely with local Client Coverage teams to align marketing campaigns with growth objectives.

Oversee translation processes and collaborate with reviewers to ensure that content is accurately translated into the target languages.

Monitor campaign performance and optimise strategies to maximise engagement and effectiveness

Lead Gen and Digital Engagement

Work with client and data analytics teams to create lead reports that align with strategic priorities and allow senior management to have insight into progress toward goal and driving accountability

Drive client segmentation and create “client journey” roadmap for digital engagement across email, web, native advertising, search, social etc.

Expand footprint into all markets globally using digital marketing outreach

Review, interpret and disseminate post-campaign metrics and reporting

Comprehensive review of the intermediary websites and positioning; propose enhancements to drive better engagement with the intermediary audience; work closely with digital team to update and regularly maintain web

Market Intelligence

Review peer groups to define competitive market requirements and uncover opportunities for growth and brand enhancements

Remain abreast of industry developments and issues intermediary clients are facing; analyse and report on changes in investor behaviour and issues affecting the industry

Strategically respond to this market intelligence with thoughtful, creative campaigns

Qualifications required

Minimum of 10 years of marketing experience within in the investment management industry

Extensive European intermediary market experience; global orientation/aptitude

Demonstrated track record of developing and executing on strategic marketing plans and initiatives

Proven ability to manage complex projects which include print, digital, advertising, events and media

Strong project management skills with the ability to prioritize and manage stakeholder expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times

Team oriented, collaborative approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects

Strong written and verbal communication and interpersonal skills; ability to manage different working styles to effectively influence partners

Executive presence, professional client service manner, ability to take initiative and interact with all levels of management and adapt to business needs

Collaborative working style focused on building relationships with partners

Familiarity with regulatory considerations in financial services marketing.

Technical Skills

Experience driving and delivering Marketing Strategy

In depth knowledge of intermediary business as well appropriate level of investment strategy / product solutions

Ability to balance strategy and execution

Interpersonal Skills

Ability to communicate clearly across the client coverage and investment organisations

Outstanding stakeholder management

Strong organisational skills and attention to detail.

Adaptability and resilience in a fast-paced environment.

Collaborative mindset with a team-oriented approach.

Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact onlineaccommodations@nb.com.Learn about the Applicant Privacy Notice (https://www.nb.com/en/global/disclosure-privacy-policy).Founded in 1939, Neuberger Berman is a private, independent, employee-owned investment manager. From offices in 39 cities worldwide, the firm manages $538 billion in client assets (as of June 30, 2025) across a range of strategies—including equity, fixed income, quantitative and multi-asset class, private equity and hedge funds—on behalf of institutions, advisors and individual investors globally.Tenured, stable and long-term in focus, the firm has built a diverse team—including 760-plus investment professionals and more than 2,800 employees in total—united in their commitment to delivering client outcomes and investment excellence. It is our people who define our culture and have enabled us to be recognized by Pensions and Investments as the first or second "Best Place to Work in Money Management” for last eight consecutive years (firms with 1,000+ employees).Neuberger Berman believes strongly that all employees are entitled to be treated with respect and dignity, and to work in a professional and safe environment. These values are the cornerstone of our firm. We prohibit any form of harassment, whether mental, verbal or physical. We do not tolerate the support of terrorist groups, acts of terrorism, or threats of violence. All who wish to be employed by the firm are expected to uphold these principles.For important disclosures: ..... full job details .....