Channel Customer Marketing Lead

Customer Marketing Lead Off Trade and eCommerce A brilliant opportunity to join a growing UK drinks business in a pivotal customer marketing role sitting at the heart of Commercial and Brand.Part of a globally respected, family-owned premium spirits portfolio, this business blends heritage craftsmanship with a progressive, brand-led growth mindset.With category-defining brands, strong UK momentum and significant international scale, the organisation combines long-term investment thinking with the agility to move quickly in marketThe focus for this role is on shaping brands within market owning activation strategy, driving execution excellence and influencing product choice across physical and digital retail environments. The RoleReporting into the Commercial leadership team, you will: Lead and develop a small Customer Marketing team, setting clear standards and directionShape and execute omnichannel activation plans across Off Trade and online retailOwn and deploy multi-million-pound activation budgets, ensuring investment aligns to commercial prioritiesEmbed strong measurement and evaluation processes to drive ROI and continuous improvementBuild customer-focused activation strategies grounded in shopper insightPartner closely with Sales, Brand, Finance and Supply Chain to ensure seamless deliveryOversee agency relationships, ensuring high-quality output and cost controlTrack performance through scorecards and planning forums to ensure delivery vs plan About You Broad FMCG ..... full job details .....