Negotiable
OverviewCategory Manager for Bacon and Gammon to support Danish Crown UK’s retail business with data-driven insights and expertise for retail partners and internal NPD teams. The role drives innovation in product and packaging to appeal to modern consumer preferences.
Responsibilities
Collate data and insights to develop understanding of current and potential bacon and gammon consumer profiles (demographic, lifestyle, usage and attitudes, shopping and consumption behaviour).
Propose consumer segmentation and archetype mapping to guide strategic decision making around product and packaging development.
Provide expert, insights-based perspectives on consumer and occasion trends (e.g. convenience or health) impacting bacon and gammon categories and wider MFP category.
Identify opportunities for modernising gammon (product recipes, cooking formats, packaging formats, etc.) using qualitative and quantitative data.
Present strategic recommendations internally to NPD / technical / procurement following the Danish Crown innovation pipeline process.
Present insight-backed strategic propositions to Danish Crown’s valued retail customers for mutually beneficial category growth.
Prepare and present business cases for necessary CAPEX investment.
Lead testing of new concepts / recipes / pack formats with consumers, together with the UK Marketing team and/or retailers category team.
Job Requirements
Category Strategy Development: Develop and execute category strategies that align with Danish Crown UK’s objectives, focusing on growth opportunities within the Bacon and Gammon category.
Data Analysis and Insights: Use market data, consumer trends, and competitor analysis to identify opportunities and translate insights into actionable strategies.
Retailer Relationships: Build and maintain strong relationships with retail buyers, presenting category insights and strategic recommendations to drive mutual growth.
NPD Collaboration: Work with internal NPD teams to guide product and packaging innovation; provide consumer insights and category expertise to influence development decisions.
Presentation Skills: Deliver compelling presentations to retail buyers and internal senior management to secure CAPEX investment.
Performance Monitoring: Track category performance against KPIs and implement corrective actions as needed.
Seniority level
Mid-Senior level
Employment type
Contract
Job function
Marketing
Industries
Marketing Services
Referrals increase your chances of interviewing at Danish Crown UK Ltd. by 2x
Get notified about new Category Manager jobs in
Rochdale, England, United Kingdom ..... full job details .....
Negotiable