Category Insights Manager
Build insight. Shape strategy. Drive growth. We''re partnering with an iconic global FMCG business to recruit a Category Insights Manager, offering the opportunity to play a pivotal role in shaping how the organisation understands shoppers, customers and category performance across EMEA. We''re looking for someone who can go beyond the numbers combining strong analytical expertise with commercial thinking and the ability to turn complex data into compelling stories that drive action. The Role Develop and lead the EMEA category and shopper insights agenda, identifying opportunities to drive growth and strengthen commercial performance.Analyse NielsenIQ and other syndicated data to uncover category trends, shopper behaviours and commercial opportunities.Translate complex datasets into clear, compelling presentations and recommendations for senior stakeholders, Sales teams, retailers and external partners.Lead end-to-end shopper research projects, from defining business questions and briefing agencies through to analysis and delivery of actionable insights.Build a deeper understanding of shopper journeys, purchase drivers and barriers across different channels, markets and retail environments.Manage relationships with external research providers, ensuring the business maximises the value of its data and research investment.Partner with Commercial, Trade Marketing, Consumer Insights and Category Development teams to embed insights into business planning and customer ..... full job details .....
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