Business Development Director for North Africa

Overview
Job Position:
Business Development Director for North AfricaReporting to:
Senior Vice PresidentOffice Location:
LondonEfekta provides AI-powered learning technology. Our mission is to help everyone learn faster and go further by making personal tutoring affordable and accessible. With an AI-driven curriculum, personal AI tutor, and AI teaching assistant, we deliver proven results at large scale. We are seeking highly talented and motivated salespeople to join us to fuel ambitious growth plans. We value thinkers and doers who are creative, collaborative, and excited by education, language, and the art of the possible in a world of AI.
What You’ll Do
Develop and execute go-to-market plans tailored to public school entities, private schools and universities, legislation-driven educational programs
Engage and influence policymakers, regulators, state legislators, and education administrators to drive initiatives aligned with Efekta''s mission
Influence or respond to public policy and regulatory changes, often collaborating with lobbyists or Efekta''s internal teams
Manage full sales cycles: prospecting, proposal design (RFP/RFQ), negotiation, and closure
Oversee KPIs such as new partnerships secured, revenue growth, sales funnel velocity, and policy impact
What You’ll Bring
Minimum 5 years’ sales experience within B2G or B2B
Proven ability to close complex high-value deals with Government and Institutions in your region/country
Understanding of government procurement policy and process, education priorities and ideally a network in the education sector
Fluent in Arabic, French and English
Experience in EdTech, SAAS, or Publishing is a plus
Why working at Efekta is great
A balance of autonomy and support to develop and follow your own sales strategy
A startup, fast-paced environment with potential to create transformative impact in schools and universities around the world
International teammates who are experts in education, technology and growth
Opportunity to participate in our Global Experience Program, spending time in other offices and teams around the world
Competitive salary (based on track record) and benefits packages
Celebrations, global gatherings and paid sabbaticals
About EF Education First And EfektaFounded in 1965, EF (Education First) is a global education company focused on opening the world through education. Efekta provides the world’s leading AI-powered learning technology to schools, universities, and organizations. Efekta is an equal opportunity employer committed to inclusion and belonging across race, ethnicity, gender, age, religion, disability, parental status, identity, experience and everything else that makes you unique.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Business Development and SalesIndustries: Education, E-Learning Providers, and Software Development
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