Brand Trade Executive - B2B

Permanent - Brand Trade Executive - B2B Hybrid working - Based in Wrexham Competitive Salary My client, a Global B2B business is recruiting an experienced Brand Trade Executive to join their dynamic, forward thinking marketing team. This role involves managing the loyalty specialist programme scheme to increase sales and customer satisfaction and retention. The successful candidate will work closely with senior management and key stakeholders to develop customer-focused, innovative marketing communication plans and campaigns to develop the brand.Day-to-day of the role:Design and implement services to enhance the Loyalty Specialist programme, focusing on increasing sales and customer retention.Develop integrated marketing communication plans and campaigns in collaboration with the management team and key stakeholders.Manage brand positioning for specific products and services and support future product portfolio arrangements.Oversee communication agencies, printers, and media, ensuring alignment with business objectives.Compose and manage communication briefings for product launches and lifecycle campaigns, including marketing literature, POS, promotions, and advertisements.Develop and deliver advertising campaigns in line with the commercial plan, enhancing brand reputation.Support digital media launches and developments as per the commercial strategy.Maintain awareness of customer behaviour to identify opportunities for new and improved marketing activities.Brief marketing ..... full job details .....