Brand Strategist

Job Title: brand strategist Contract Length: 3 months (possibility of extension) Location: London (Hybrid)Overview: The Brand Strategist for P5 is a pivotal, forward-thinking role responsible for translating business objectives into actionable, insight-driven brand strategies that position new products and brands for success, while proactively shaping the future innovation pipeline-extending the NP brand ZYN or exploring new frontiers.Role Summary: The successful candidate will serve as the architect of brand strategy for P5, bridging business ambitions with creative execution. This includes developing robust brand positioning, creative strategies, and foundational insights that inspire and guide cross-functional teams. A core expectation is to champion the identification and development of future pipeline opportunities, ensuring the brand''s relevance and leadership in a dynamic, competitive landscape.Key Responsibilities:Pipeline Development: Lead the strategic exploration and definition of future pipeline opportunities, whether through the extension of ZYN or the incubation of new brands and product concepts.Brand Frameworks and Positioning: Interpret business goals and market insights to build compelling, differentiated brand frameworks. Define and articulate brand positioning and creative strategy for new product launches.Close Collaboration with Creative and Design Teams: Work hand-in-hand with creative and design teams to ensure the brand strategy is not only ..... full job details .....