Brand Planner

Join a dynamic energy company looking for an experienced Brand Planner to enhance its UK consumer brand portfolio through close collaboration with insight, creative, media, and proposition teams. This role involves owning brand health metrics and ensuring consistent brand representation across product launches and integrated campaigns. The Brand Planner will translate commercial goals into effective brand and marketing strategies-shaping audience targeting, messaging, channel selection, and communications. Acting as the go-to expert on proposition packaging, they will also leverage their understanding of customer needs and market dynamics to identify new opportunities and help craft compelling, differentiated brand narratives.The role is Hybrid, with one day a week being based in their London office. It is a full-time role.Accountabilities: Brand and Marketing Strategy - Shape and refine our brand positioning to support business objectives, meet customer needs, and stand out in the market. Collaborate with insights and media teams to build strong measurement frameworks that clearly link marketing efforts to brand performance. Brand Health Management - Continuously monitor customer and market trends to uncover opportunities for brand growth. Work with cross-functional marketing teams to execute focused initiatives-from messaging updates to campaign rollouts-that drive measurable brand improvements. Brand Expression and Consistency - Partner with creative and marketing teams ..... full job details .....