Brand Marketing Manager (mat cover)

Overview

400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating.Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.The job

We are looking for an ambitious, purpose-driven, results-driven Brand Marketing Manager to join the Brand Marketing team as mat cover on a fixed term contract of up to 11 months, with potential to stay on within the company. You’ll help grow an iconic brand shaping the future of female health through medical credibility, knowledge, and community.Responsibilities

Plan and execute integrated brand campaigns based on business priorities.Collaborate with cross-functional teams (across marketing, creative, product marketing, product) to build integrated channel plansApply Flo''s core narratives into messaging + creative strategies across key projects and campaignsManage asset production and ensure they''re optimised for impact and a joined-up user experienceManage the brand marketing and campaign calendar for the year, identifying key moments to activate based on consumer insights, behaviours and trendsOwn the campaign budgets in order to make the biggest impact. Think big brand energy, with no spend wasted.Measure and report campaign results, feeding insights and learnings into future activityYour Experience

Must have:5+ years of relevant brand or integrated marketing experienceExperience in building brand / integrated campaigns for consumer apps, from ideation to executionAbility to thrive in a fast paced, dynamic and changing environment.Experienced in balancing short term tactics with longer term strategic deliverables.Experience briefing and managing creative production (ideally internal resource and experience in managing external agencies)Experience in working cross-functionally (including organic social, influencer, UA, product, creative, comms), managing stakeholders and mobilising different teams to ensure campaigns are fully integrated and promoted across channels.Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience. Experience in health or femtech preferred.Experience working for consumer apps, understanding the importance of marketing to current and new audiences - and building marketing plans that are optimized for an app businessExperience in marketing planning and budgeting, tracking campaign performance and optimising for success.A bit about youAble to work independently with minimal guidanceGo-getter attitude, self-motivated, optimistStrong attention to detail and organisedStrong written and oral communication skills.Bachelor’s Degree in an academic or business specialtySalary on offer up to £70kHow we workWe’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.What you''ll get

We support impact with meaningful reward. Here’s what that looks like:Competitive salary and annual reviewsOpportunity to participate in Flo’s performance incentive schemePaid holiday, sick leave, and female health leaveEnhanced parental leave and pay for maternity, paternity, same-sex and adoptive parentsAccelerated professional growth through world-changing work and learning supportFlexible office + home working, up to 2 months a year working abroad5-week fully paid sabbatical at 5-year FloversaryFlo Premium for friends and family, plus more health, pension and wellbeing perksDiversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job ..... full job details .....