Negotiable
Overview
The Ideal CandidateProven experience of developing and executing strong brand marketing growth strategies with senior level stakeholder exposureExcellent understanding of the media landscape and associated costsAn eye for great communicationA methodical mind with a keen interest in collecting and interpreting dataReactive and adaptive with an open-minded approach to the role with a flexible, ‘can do’, friendly attitude. Our business is constantly changingStrong Microsoft office skills [particularly Excel]About Us
itsu is the healthy eating, Asian inspired quick service retail and grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best-in-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best-is-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.itsu [grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza and bao, brilliant’broth, rice noodles and miso’easy to name a few…DandI Statement
itsu [grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non-anonymised CVs may not be reviewed.Scope Of The Role
itsu [grocery] is looking for a driven Brand Marketing Controller to join its ever-expanding team and play a key role in the next phase of its growth. As Brand Marketing Controller, you and your team will work alongside the Brand Director, and some of the UK’s best media and creative agencies, to keep itsu [grocery] among the fastest growing private food companies in the UK and propel us towards £250m in annual sales [from £21m in 2020, and £100m+ run rate in 2025].Work collaboratively with the itsu [grocery] Brand and Marketing Directors to create and manage a multi-channel brand strategy and comms calendarBuilding brand and product level growth strategiesAssigning investmentEffectively using data, research and insight to gain stakeholder buy in to brand strategyPlan and execute key itsu [grocery] brand campaignsCreate detailed and data-led campaign briefs, working with our agencies to build best in class multi-channel brand campaignsBuild and manage critical paths, ensuring key deadlines are metTrack and report on outcomes of brand spend and campaignsLead post campaign analysisAnalyse the impact of spend and evolve long term brand marketing strategiesLead quarterly meetings with senior stakeholders to update on resultsNourish and develop strong relationships with key agencies [media, digital and creative], effectively managing performance and costWork alongside the Brand Director to create best in class briefs for internal and external creative teamsManage and develop team, including an Assistant Digital Brand Manager, and a Graduate Campaign ExecutiveWhat We Offer
Competitive salaryCompetitive bonus scheme25 days holiday + bank holidays (two bank holidays are interchangeable for other religious holidays)Health insuranceCompany pension schemeHybrid working (1 day wfh)Opportunity to work from abroad50% employee discount in itsu shopsFree itsu lunchDiscounts at major retailersSalary sacrifice cycle and electric vehicle schemesA sizeable training budget to support your ongoing ..... full job details .....
Negotiable