Brand Manager

Lead the growth of a premium food-to-go brand portfolio exceeding 100m in a dynamic, fast-paced sector. This senior role offers the chance to shape brand strategy, drive innovation, and engage consumers in the thriving UK market. Role Overview Own the strategic direction for a flagship brand, championing brand equity, launch exciting innovations, and fostering partnerships in a collaborative, office-based environment in the Midlands. Key highlights: Execute annual brand plans aligned with a 3-year strategy. Harness consumer trends and category insights for growth opportunities. Present compelling strategies to key retail partners for standout activations. Core Responsibilities Drive end-to-end brand leadership with commercial impact. Spearhead seasonal and limited-edition product launches from ideation to national rollout, collaborating across NPD, commercial, and operations teams. Develop and manage a 3-year innovation pipeline, overseeing product lifecycles and supplier relationships. Lead agencies to deliver market-leading campaigns, ensuring consistent brand voice across channels. Further duties include: Crafting a bold digital and social media strategy to boost engagement. Monitoring brand PandL, optimising budgets, and tracking ROI on activations. Supporting franchise evolution and through-the-line marketing execution. Ideal Candidate We''re seeking a commercially astute leader with 3+ years in brand management within food/drink, including innovation ..... full job details .....