Brand Manager

Brand Manager£53,000 per annum Bedford12 Month Fixed Term Contract Hybrid Working Ready to make a real difference? Join us at the Money and Pensions Service (MaPS) as our Brand Manager. This is your chance to play a meaningful role in helping people across the UK build stronger financial futures and to do it as part of a supportive, energetic team. Why This Role Matters The role combines brand management with practical delivery and brand governance responsibilities. This includes implementation of a new visual identity for one of our key services INS: , :INS DEL: :DEL brand guardianship, internal approvals, management of brand assets and guidelines, intellectual property and trademark management, brand architecture development and ensuring consistent implementation of brand messaging across all media and channels. The Brand Manager will also support the embedding of a Digital Asset Management (DAM) system to improve access to brand guidance, templates and assets across the organisation and agency partners. This role is key to building knowledge of, trust in, and affinity with, our brand, so that people know where to go when they need help with money.Key responsibilities:Act as a key guardian of the MaPS (corporate) and MoneyHelper (consumer) brands, ensuring consistent and effective application of brand guidelines across all communications, products, campaigns and channels.Lead the roll out of a new visual identity for our Money Guiders programme brandingWork closely with ..... full job details .....