Brand Manager

Brand Manager (Direct-to-Consumer Subscription Marketing) Location: Hybrid Norwich City Centre About the Role We''re looking for an ambitious and commercially minded Brand Manager to join a fast-growing organisation operating within the health, safety and well being sector. This is an exciting opportunity to take ownership of a consumer-focused subscription proposition, driving brand growth, customer acquisition, retention and lifetime value. Working at the intersection of brand, digital marketing and commercial performance, you''ll play a pivotal role in shaping how consumers discover, engage with and remain loyal to our services. You''ll be responsible for developing and delivering marketing strategies that fuel sustainable growth across direct-to-consumer channels. This role would suit someone with strong experience in subscription-based businesses, D2C marketing, customer life cycle management and data-driven decision making. Key ResponsibilitiesDevelop and execute brand and marketing strategies to drive subscription growth and market share.Lead customer acquisition campaigns across digital and offline channels.Optimise the end-to-end customer journey, from awareness and consideration through to conversion, retention and advocacy.Monitor and improve key metrics including customer acquisition cost (CAC), conversion rate, churn, retention and lifetime value (LTV).Work closely with digital, product, sales and customer experience teams to ensure a seamless and compelling ..... full job details .....