Brand Manager

As a Brand Manager, you''ll lead the marketing strategy and growth, taking ownership of integrated campaigns, innovation, digital growth and product launches within a fast-growing category. Working cross-functionally with sales, digital, innovation and agency partners, you''ll drive brand performance and deliver commercially impactful marketing programmes across the UK and international markets.Client DetailsOur client is a dynamic consumer healthcare company in Berkshire with a growing portfolio of market-leading brands. Known for its innovative culture and strong focus on health, the business offers the opportunity to make a visible impact within a collaborative and fast-paced environment.DescriptionBrand Strategy and Planning: Developing and delivering the brand strategy and annual marketing plans,ensuring all activity supports business objectives and maintains consistent brand positioning,messaging and tone of voice. Trade Marketing and Retail Activation: Supporting the Commercial team with compelling trade presentations, category stories andretailer sell-in materials. Using shopper and category insight to optimise distribution, visibilityand point-of-sale activity across key retail partners. Integrated Campaign Management: Leading the planning and delivery of integrated campaigns across paid, owned and earnedchannels. Working with internal teams and external agencies to ensure activity is joined up,efficient and commercially effective. Consumer Engagement and DTC ..... full job details .....