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Permanent

Brand Manager

Michael Page
Newcastle upon Tyne
money-bag Negotiable
Posted: 24 August 2026 (Today)
Closing date: 23 September 2026
Ref: 225527971

As Brand Manager, you will be responsible for developing and executing marketing strategies that drive brand growth, consumer engagement, and commercial performance. Working cross-functionally with key stakeholders, you will use market insights and customer understanding to deliver impactful campaigns and identify new opportunities for growth.

Client Details

Our client is a leading FMCG organisation with an established presence across multiple markets and product categories. With a reputation for delivering high-quality products and responding to evolving consumer needs, the business continues to invest in its brands and long-term growth.

Description

  • Develop and execute brand plans that support business objectives and drive market performance.
  • Lead the delivery of marketing campaigns across multiple channels, ensuring strong return on investment.
  • Identify opportunities for innovation through consumer insight, market analysis, and category trends.
  • Partner closely with sales, category, and product development teams to bring initiatives to market successfully.
  • Monitor brand performance and use data to optimise activity and inform future decision-making.
  • Manage relationships with external agencies and marketing partners to deliver high-quality campaigns.
  • Support budget planning and ensure marketing spend is managed effectively.
  • Contribute to strategic planning and help shape future brand direction.

Profile

A successful Brand Manager should have:

  • Experience in a Brand Manager or Assistant Brand Manager role within FMCG or a related sector.
  • Strong understanding of brand development and marketing principles.
  • Commercially aware with the ability to translate insight into action.
  • Excellent stakeholder management and communication skills.
  • Analytical mindset with experience using data to support decisions.
  • Self-motivated, organised, and able to manage multiple projects simultaneously.

Job Offer

  • Competitive salary and annual bonus opportunity.
  • Hybrid working and a comprehensive benefits package.

This is a fantastic opportunity to join an ambitious FMCG business and take ownership of exciting brand initiatives. If you''re looking for a role where you can make a real impact and develop your career, we''d love to hear from you.

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