Brand Manager

Brand Manager - Leading Food Manufacturing CompanyLocation: Birmingham Salary: 50,000 + Car Allowance Working Arrangement: Hybrid Reports to: Commercial DirectorAbout the RoleMy client, a leading food manufacturing company, is seeking a talented Brand Manager to join their dynamic team. This is an exciting opportunity to drive brand strategy and consumer engagement in the competitive food retail market.The successful candidate will be responsible for managing brand equity, launching innovative new products, and enhancing the company''s market position through strategic marketing initiatives.Key ResponsibilitiesDevelop and implement long-term brand strategies aligned with company objectivesLead go-to-market strategies for new product launchesPlan and execute integrated marketing campaigns across digital, in-store, and print channelsConduct market research and competitor analysis to identify trends and opportunitiesCollaborate with retail and sales teams on brand messaging and merchandisingManage marketing budgets and track ROI on promotional activitiesMonitor brand performance through KPIs including sales, market share, and brand health metricsWork with cross-functional teams and external partners to ensure brand consistencyWhat We''re Looking ForEssential:Bachelor''s degree in Marketing, Business, or related fieldMinimum 3 years brand management experience, ideally in food or FMCGStrong understanding of food retail dynamics and shopper behaviourProven track record of ..... full job details .....