Brand Manager (Crypto Casino)

BettingJobs are working with an Online Sportsbook and Casino Operator within the iGaming industry, who are looking to add a

Brand Manager

to their team based in

London

or

Dubai .

Key Responsibilities

Analyse brand positioning and consumer insights.

Shape and communicate our vision and mission.

Translate brand elements into plans and go-to-market strategies.

Manage a team of marketing people working on brand initiatives.

Lead creative development to motivate the target audience to “take action”.

Establish performance specifications, cost and price parameters, market applications and sales estimates.

Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

Monitor market trends, research consumer markets and competitors’ activities.

Oversee new and ongoing marketing and advertising activities.

Monitor product distribution and consumer reactions.

Devise innovative growth strategies.

Align the company around the brand’s direction, choices and tactics.

Minimum bachelor’s degree. Experience in identifying target audiences and devising effective campaigns.

Excellent understanding of the full marketing mix.

Strong analytical skills partnered with a creative mind.

Data-driven thinking and an affinity for numbers.

Proven ability to develop brand and marketing strategies and communicate recommendations to executives.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Gambling Facilities and ..... full job details .....