Brand Manager

Main PurposeTo drive and execute the sales activities for specific supplier brands across the company, and wider distribution model aligned to a clearly defined commercial sales plan to deliver maximum profit for company. All candidates applying must have the WSET qualification and 2-3 years experience in the wine industry. Primary ResponsibilitiesManages key brands within the company and across the wider company ecosystem where relevantTo devise, agree and activate an Annual Sales and Marketing plan with key supplier brandsTo be responsible for managing budgets ensuring all supplier investment is allocated in the most efficient manner for maximum returns delivering against an agreed strategyDeliver against a targets in sales, volume and profit across all channelsManage the relationship with the brand partner ensuring professional levels of reporting and commercial rigour against agreed and defined targets set in the annual business planning phaseDetermine and implement the category strategyDefine the channel strategy for all wines from each supplier brand with targets set against individual linesEnsuring that the brand expectations are aligned across all areas of the business, including Marketing who need to support and engage in the activation of the brand in the marketWorking within the brand management team to ensure alignment across the supply team to promote shared working practices set against common goals; ensuring the brands contribute to the overall company sales ..... full job details .....