Brand Manager

( 45,000 % Bonus) Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we engage customers across the UK.Reporting to the Head of Brand Marketing, you''ll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals.This is a role for someone who thrives on collaboration, understands what truly matters to customers, and can translate that into powerful messaging and tools that support our teams on the ground.NEED TO DO: Create and refine the key messages that matter most to our customers Build strategies to grow awareness of our homes and services Use demographic insight to tailor brand activity to our audiences Work with stakeholders to bring our Care and Life Enrichment Framework to life externally Stay ahead of industry trends to identify opportunities and risks Oversee the development of print and digital collateral that inspires confidence and drives enquiries Ensure all customer-facing materials reflect our brand guidelines and tone of voice Partner with the digital team to maintain a cohesive brand presence across all channels Lead the creation of event collateral and assets through our web-to-print system Develop self-serve tools and guidance that help homes drive engagement and enquiries Ensure a smooth, intuitive customer journey for teams using these tools Lead a team ..... full job details .....