Brand Manager

Brand Manager When registering to this job board you will be redirected to the online application form. Please ensure that this is completed in full in order that your application can be reviewed. We have an exciting opportunity for a creative, experienced Brand Manager to join our award-winning team at Florette in Lichfield on the next stage of our brand journey. You will work with our Head of Category and Marketing to lead marketing initiatives aligned to our new Florette brand strategy that strengthens our brand engagement. You will help lead the execution of integrated marketing strategies, ensuring strong brand presence in-store and online Working hours: 37.5, M-F Main Responsibilities Manage digital strategy including social content and web development Develop best in class digital and instore brand activation to drive brand conversion Identifies and develops suitable brand partnerships to extend reach and increase consumption Lead agency relationships and through-the-line activation Lead annual brand planning process (in collaboration with Category, NPD and Commercial) to bring market leading NPD launch plans to the trade Review opportunities to improve brand performance and profile, while monitoring PandL and ROI Manage retail activation for key accounts to bring new shoppers into the brand and category Skills and Experience Required Marketing experience within FMCG, ideally within food and drink Proven track record of campaign delivery Highly organised with ..... full job details .....