Brand and Product Marketing Lead

Overview

Brand and Product Launch Manager – Sport | Lifestyle | FMCG. Ready to turn product launches into cultural moments? We’re recruiting for a strategic and creative marketing powerhouse to lead multi-phase product drops across sport and lifestyle categories — online and with retailers. If you live for brand storytelling, retail activation, and campaigns that actually move people, this is your chance to shape the future of a product-led business for a new generation.What You’ll Do

Own the brand campaign calendar across seasonal launches and evergreen platformsLead multiple product drops per year, each with bespoke retailer plans, creative assets, and media amplificationCollaborate with athletes, influencers, and retail partners to bring product stories to lifeCreate teaser campaigns that build hypeDeliver homepage takeovers, email campaigns, and social activations tailored to each retailerBrief and manage creative toolkits, video assets, and product stories that amaze and informTrack campaign performance and optimise for reach, engagement, and conversionExperiment with AI tools to accelerate content creation and storytelling4+ years in brand marketing, ideally in sport, lifestyle, fashion, or FMCGA rare blend of strategy, storytelling, and flawless executionExperience with ambassador/influencer campaigns and retail partnershipsStrong creative instincts and comfortable working with social and performance teamsA sharp eye for brand tone, cultural relevance, and consumer engagementPassion for sport or niche consumer cultures is a big plusQualifications

4+ years in brand marketing in sport, lifestyle, fashion, or FMCGExperience leading multi-phase product launches and retailer partnershipsStrong storytelling, strategic thinking, and execution skillsFamiliar with influencer/ambassador campaigns and retail activationComfortable working with social and performance teamsSeniority level

Mid-Senior levelEmployment type

Full-timeJob function

MarketingIndustries

Consumer Services, Retail, and Sporting Goods ..... full job details .....