B2B Applied Analyst - Marketing Analytics and Channel Insights

We are a Global Recruitment specialist that provides support to the clients across EMEA, APAC, US and Canada. We have an excellent job opportunity for you. Job Title: B2B Applied Analyst - Marketing Analytics andamp; Channel InsightsLocation: Shoreditch (Hybrid)Duration: 12 months contract initiallyMax. Budget: £96k per annum + paid holidays + pension or £501.2 per day Inside IR35 The Opportunity: The Growth Marketing andamp; Insights (GMI) organization provides objective marketing analysis and performance measurement to support client''s business objectives. Within GMI, the B2B Applied Analytics team helps B2B Marketing teams make better decisions by delivering clear, practical insights into marketing performance, channel effectiveness, and audience engagement. We are looking for a B2B Applied Analyst to support the measurement and analysis of B2B marketing performance across channels and programs. This role focuses on understanding what''s working, where to optimise, and how marketing activity contributes to pipeline and growth. It blends strong analytical skills with hands-on tooling, collaboration, and clear communication. What you will do: Analyse marketing performance across channels such as paid media, email, ABM, events, and web, identifying drivers of engagement, conversion, and lead quality. Support full-funnel analysis, including pipeline contribution, conversion rates, and MQL/MQA performance across demand generation and ABM programs. Develop and maintain ..... full job details .....