B2B Analyst - Marketing Analytics and Channel Insights

This is an exciting opportunity for a B2B marketing analytics expert to have a real impact on how marketing drives growth. You''ll turn data into powerful insights, shape investment and optimisation decisions, and work closely with senior marketing teams across channels including paid media, ABM, email and digital. If you enjoy combining analytics with commercial thinking and influencing how marketing gets done, this role gives you the opportunity to make a genuine difference. Title: B2B Applied Analyst - Marketing Analytics and Channel InsightsLocation: Central London Salary: £420/dayContract: 12 Month Contract Working Pattern: Hybrid - 2/3 days onsite We''re looking for an experienced B2B Applied Analyst to join a high-performing Growth Marketing and Insights team and help shape how marketing performance is measured and optimised. This is a hands-on analytics role focused on understanding what''s working across B2B marketing channels, where investment can be optimised, and how marketing contributes to pipeline and growth. You''ll work closely with Marketing, Marketing Operations and Campaign teams, turning complex data into clear insights and recommendations that influence decision-making. Role responsibilities: Analyse performance across paid media, email, ABM, events and web, identifying drivers of engagement, conversion and lead quality. Support full-funnel analysis, including pipeline contribution, conversion rates and MQL/MQA performance. Develop and maintain ..... full job details .....