AV Product Specialist (AVOCOR)

Role Overview The AV Product Specialist is responsible for supporting the growth and development of a defined brand or technology portfolio within the Northamber group. This role combines product expertise, outbound customer engagement, and sales enablement to drive adoption of the brand or key vendor technologies. A key focus of the role is proactive customer engagement through outbound calling, identifying opportunities, promoting vendor solutions, and supporting reseller partners with product knowledge and solution guidance. The Product Specialist acts as the internal and external brand champion for their assigned technology or brand, working closely with sales teams, vendor(s), and reseller partners. Key Responsibilities Product and Technology Expertise Develop deep technical and commercial knowledge of the assigned brand or technology. Act as the internal product expert supporting our sales teams. Deliver product training to internal teams and reseller partners. Support the creation of product positioning, messaging, and solution guidance with marketing. Customer Engagement and Outbound Calling Conduct daily outbound calling to customers to develop and close business on assigned brand. Identify and qualify opportunities for our AV sales teams within existing reseller accounts. Promote vendor campaigns, promotions, and new product launches. Build strong relationships with key reseller contacts through regular communication. Sales Support and Opportunity Development ..... full job details .....