Automation Manager

Automation Manager Salary: Competitive + Excellent BenefitsLocation: Manchester - Hybrid About the Role We''re looking for an experienced Automation Manager to join the Engagement team, owning the strategy and implementation of marketing automation and gamification across a multi-brand portfolio. Reporting to the Head of Platform CRM, you''ll work across Marketing, Product, Data, Customer Experience and Retention to optimise customer journeys, increase engagement and improve retention and loyalty. This is a highly collaborative role combining strategy, technology, customer journey optimisation and data-led experimentation, with the opportunity to shape how automation and gamification are used across the wider organisation. What You''ll Be Doing Develop the strategy and roadmap for marketing automation and gamification across the portfolio. Identify opportunities to improve customer engagement, retention and loyalty through automation and gamified experiences. Manage business cases and oversee the implementation of new marketing technologies. Review the existing automation stack, identifying gaps and opportunities for development. Partner with Marketing, Product, Data, CX and Retention teams to deliver customer journey initiatives. Work with Retention Leads to develop tactics that improve KPIs across key customer segments. Lead test-and-learn programmes, including A/B and multivariate testing. Analyse campaign performance and work with BI/Performance Insights teams to turn ..... full job details .....