Audience Planning Analyst

For this role we offer the hybrid working approach with 3 days a week onsite in Osterley campus.Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe''s leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work. Sky Business is on an exciting journey to use data more intelligently to engage and grow our business audiences. We''re looking for a Data Strategist to play a pivotal role in shaping and delivering our B2B audience strategy, driving smarter targeting, measurement, and optimisation across verticals. Sitting within the Data and Marketing Operations team, you''ll act as the bridge between Advanced Analytics, Marketing Operations, and Commercial and Marketing teams-ensuring data-driven insights are turned into actionable marketing strategies. You''ll also collaborate with third-party marketing service suppliers to enhance Sky Business'' B2B audience capabilities. What you''ll do: Develop and own the B2B audience data strategy, ensuring audience segmentation and targeting are insight-led and commercially focused. Collaborate with Advanced Analytics to translate complex data outputs into actionable audience and campaign strategies. Develops, analyses and reports on Audience Segmentation/Models to inform Sky''s Business commercial or revenue strategy Work closely with Marketing Operations to ensure effective campaign ..... full job details .....