Audience and Marketing Insights Manager

London Central Office, flexibility to work remotely. About the role As SSAFA''s Audience and Marketing Insights Manager, you will provide central oversight and leadership in fundraising/marketing/communications (FMC) data, acting as the main interface to the Central Data Team (CDT), turning data into tools, frameworks, and insights that improve revenue and engagement performance. You will be responsible for analysing FMC data to drive improvements to revenue conversion, brand awareness, volunteer recruitment, beneficiary reach metrics via data insights and cooperation with the CDT. Your role will be critical in supporting our marketing, fundraising, and communications functions by transforming audience and campaign data into action, enabling evidence based decision making, and shaping strategic planning. The campaign insights you provide will guide FMC stakeholders in defining objectives, measuring and driving growth to their KPIs via an excellent ''applied'' understanding of marketing data, and ensuring all activities are targeted, effective, and continually improving. About the team You''ll be working within our Fundraising, Marketing and Communications directorate, collaborating with a range of stakeholders who develop and execute a range of marketing and fundraising initiatives, across multiple channels and data points. This is a dynamic environment where your contributions will be invaluable, and your professional growth a priority. About you You are proactive, ..... full job details .....