Associate Influencer Manager – Free People

About the jobFree People is a specialty clothing brand featuring the latest trends and vintage collections for people who live free through fashion, art, music and travel. The eclectic look consists of quality apparel, shoes, and accessories that invoke attributes of femininity, spirit, and creativity with its design. Free People is distributed globally via direct channels such as the Free People US and Free People UK sites, as well as specialty boutiques, top department stores, and the brand’s own free standing retail locations in the US and Canada.

Role Summary

As the Associate Influencer Manager, you will play a pivotal role in casting and executing influencer campaigns that strengthen our brand awareness and positioning, drive growth, and support commercial objectives through top-funnel activities. This is a strategic and hands-on role that requires balancing global alignment with localized market nuances, particularly focusing on the UK, alongside France, Amsterdam and Copenhagen. Reporting to the Associate Director of Brand Marketing, you will oversee the brand ambassador program as well as ideate and lead key influencer strategies across seasonal campaigns.

What You’ll Be Doing

Influencer Strategy and Execution

Develop and manage the influencer ambassador program across UK and European markets

Create innovative influencer marketing strategies that are in line with the overall marketing goals.

Align closely with the merchandise and buying teams to ensure high-priority products and categories are protected and showcased effectively in influencer content.

Manage end-to-end influencer relationships including casting, briefing, contracting, negotiating, and execution

Identify and engage with talent who align with our target audience and brand values.

Manage the influencer and gifting budget and provide regular reports on performance including monthly, quarterly and campaign wrap-up reports

Content Creation and Amplification

Ensure production of high-quality content that reflects the brand’s identity

Amplify UGC across platforms (meta, TikTok, Pinterest, YouTube) to drive awareness, and click-through rates

Maximize influencer impact at both large-scale brand activations and community-focused events.

Plan and execute influencer-driven activities at events to amplify visibility and brand impact.

Collaboration and Market Insight

Build strong relationships with cross-functional teams such as social media, affiliate, creative, events and PR to align strategies, identify cross-over opportunities, and maximize campaign effectiveness.

Tailor campaigns for cultural relevance in UK, French, and Dutch audiences with a goal to engage with well positioned ambassadors who have a genuine love for the brand.

Working collaboratively with our French and Danish PR agencies to execute strategy

Partner with the paid media team to identify and optimize UGC content for paid campaigns, ensuring cohesive messaging across organic and paid channels

What You’ll Need

Proven experience in influencer marketing within the fashion or lifestyle sectors.

Strong understanding of the UK influencer landscape.

Demonstrated ability to manage successful influencer campaigns that drive engagement and sales.

Excellent communication and collaboration skills, with the ability to work effectively across teams.

A creative mindset with a keen eye for compelling content and brand storytelling.

Ability to grasp future social trends and act proactively.

Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.

Willingness and ability to travel to key markets as needed.

Beneficial: paid social and affiliate influencer platform knowledge (not essential).

The PerksWork-life Balance

Flexible start and finish times

Bring your dog to work

Wellbeing

Employees Assistance program to support with mental, physical and financial health

Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships

Private Medical Insurance

Employee Discount

Up to 40% off at all URBN ..... full job details .....