Permanent

Area Sales Representative (Constructio

Expert Employment

High Wycombe, Buckinghamshire, HP13 6LE

40000 - 55000 Per Annum None

Posted: 24 May 2026 (2 weeks ago)

Closing date: 23 June 2026

Ref: 2999

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About the Role

This permanent, full-time Area Sales Representative role based in High Wycombe involves managing the full sales cycle for a leading construction machinery company across the UK and Ireland. The position requires identifying new business opportunities, building long-term customer relationships, and achieving revenue targets. Key responsibilities include developing sales strategies, promoting machinery products, monitoring market trends, and preparing performance reports. Candidates should possess strong negotiation skills and a background in B2B sales. The role offers a salary between £40,000 and £55,000 per annum.

A leading machinery company is looking for a Sales Representative to join its growing team in the UK and Ireland, specialising in construction machinery sales.
This role involves managing the full sales cycle, from identifying new business opportunities to building long-term relationships with customers. The successful candidate will focus on achieving sales targets, expanding the client base, and delivering excellent customer service.
Key Responsibilities
Develop and implement sales strategies to meet revenue targets
Identify and win new business opportunities
Build and maintain strong relationships with customers
Promote and sell a range of construction machinery products
Monitor market trends and competitor activity
Prepare sales reports, forecasts, and performance refreshs
Negotiate pricing and contract terms with customers
Work closely with service, marketing, finance, and logistics teams to support clients
Requirements
Experience in machinery sales, construction equipment, MEWPs, or a similar industry
Strong sales and negotiation skills with a proven track record
Excellent communication and relationship-building abilities
Self-motivated with strong organisational skills
Experience using CRM systems and Microsoft Office
Full UK driving licence