Area Sales Manager

Area Sales Manager
Salary: -50,000 - -55,000 + Bonus Structure
Location: UK Wide (Remote / Field-Based)

We are currently seeking an experienced Sales Manager with a strong background in packaging machinery to join a leading industrial equipment business.

This is a field-based role covering the UK, so candidates can be based anywhere in the country, provided they are comfortable with regular national travel to customers.

The successful candidate will have a proven track record selling packaging machinery or closely related capital equipment into manufacturing, food, FMCG, e-commerce, or industrial production environments. You will be responsible for managing existing accounts, developing new business, and delivering technical, solution-led sales from initial enquiry through to order and installation.

Key Responsibilities:

• Develop and grow sales of packaging machinery across UK manufacturing sectors
• Manage and expand key customer accounts
• Identify and win new business opportunities
• Conduct site visits, product demonstrations, and technical consultations
• Work closely with engineering teams to deliver tailored solutions
• Prepare quotations and manage full sales cycle activity
• Achieve and exceed sales and revenue targets

Requirements:

• Essential: Experience selling packaging machinery or similar capital equipment
• Strong technical understanding of industrial machinery and production processes
• Proven B2B sales experience in a field-based or national role
• Strong relationship-building and consultative selling skills
• Ability to manage complex, long-cycle sales projects
• Full UK driving licence and willingness to travel nationally

Package:

• -50,000 - -55,000 basic salary
• Bonus structure linked to performance
• Company benefits package
• Remote / field-based flexibility

WR Engineering are the #1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide.

WR is acting as an Employment Agency in relation to this vacancy.