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Permanent

Area Sales Manager

Sauce People Ltd
Stoke-on-Trent
money-bag £45000 - £55000/annum
Posted: 27 August 2026 (Today)
Closing date: 25 September 2026
Ref: 225538376

Area Sales Manager – CNC Machine Tools

Territory: Midlands & North West

Home Based | Competitive Basic Salary + Bonus | Company Car

Sauce People are recruiting an experienced Area Sales Manager on behalf of an established and highly regarded supplier of CNC machine tools and engineering solutions.

This is an excellent opportunity to join a well-established business representing high-quality machinery and solutions to manufacturing and engineering customers across the Midlands and North West.

The company is looking for someone who can develop existing customer relationships while actively identifying and winning new business throughout the territory.

The Role

This is a home-based field sales position with responsibility for developing sales across the Midlands and North West.

Your responsibilities will include:

  • Managing and developing existing customer accounts
  • Identifying and winning new business
  • Developing relationships with engineering and manufacturing companies throughout the territory
  • Understanding customers' manufacturing requirements and identifying appropriate solutions
  • Generating enquiries and developing opportunities through the sales process
  • Conducting customer visits, presentations and commercial discussions
  • Preparing and following up quotations
  • Developing a strong pipeline of new opportunities
  • Working closely with technical, service and internal teams
  • Representing the company professionally throughout the territory
  • Achieving agreed sales and business-development targets

This is very much a customer-facing role, and while you will be home based, you will be expected to spend the majority of your working week out in the territory developing relationships and generating business.

About You

We're looking for a commercially driven salesperson who is comfortable developing relationships and opening doors.

Ideally, you will have sales experience within CNC machine tools, manufacturing equipment, production machinery or a closely related engineering sector.

However, the company is prepared to consider candidates from other relevant technical sales backgrounds who can demonstrate a strong track record of selling capital equipment or technical solutions into manufacturing and engineering businesses.

You should be:

  • Experienced in B2B technical/engineering sales
  • Confident developing new business
  • Able to manage and grow existing accounts
  • Comfortable dealing with engineers, production teams and senior decision-makers
  • Self-motivated and capable of managing a large geographical territory
  • Commercially aware with good negotiation skills
  • Able to build long-term customer relationships

Knowledge of CNC machining, machine tools or metalworking/manufacturing processes would be particularly advantageous.

Package

The company is prepared to offer a competitive, industry-standard package to secure the right person.

The package includes:

  • Competitive basic salary – negotiable depending on experience
  • Quarterly company performance bonus
  • Company car
  • Personal use of company car
  • Pension
  • Option of private medical insurance
  • Home-based working
  • Established customer base
  • Excellent opportunity to develop the territory

Interested?

If you're an experienced Area Sales Manager, Regional Sales Manager, Technical Sales Engineer, Sales Engineer, Business Development Manager or Machine Tool Sales professional looking for your next opportunity, we'd be keen to hear from you.

Likewise, if you have strong technical sales experience within the engineering/manufacturing sector and feel your background could transfer well into machine tool sales, please get in touch.

All applications will be treated in confidence.

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