Area Sales Manager

Sales Manager 

Field Based

40 hours per week

£40,000 - £50,000 Basic

+ £10,000 - £20,000 Annual Bonus (Based on performance) 

Our client, a growing international fire safety solutions provider, is looking to recruit an experienced Sales Manager to develop and expand their trade partner network across the South of the UK.

• Competitive basic salary of £40,000 - £50,000
• Annual performance bonus of £10,000 - £20,000
• Opportunity to join a growing and ambitious organisation
• Full product and technical training
• Career development opportunities
• Field-based role with autonomy and flexibility

• Establishing and developing a network of distributors, resellers, and trade partners across the UK
• Identifying and securing new business opportunities within the fire safety sector
• Building and maintaining strong relationships with existing trade partners
• Supporting and influencing partners to maximise sales opportunities
• Delivering product demonstrations and technical presentations to customers and partners
• Creating and implementing partner training programmes
• Providing technical support, design guidance, and installation supervision where required
• Working closely with internal departments including logistics and accounts to ensure excellent customer service
• Monitoring partner performance and implementing improvement strategies where required
• Maintaining accurate records and sales activity through the company CRM system
• Analysing sales performance and producing reports against business objectives
• Ensuring partners are fully engaged with company products, systems, and processes
• Representing the business professionally at customer meetings, trade events, and industry exhibitions
• Carrying out additional business development and account management duties as required

• 3-5 years'' experience within the fire safety industry
• Experience selling or supporting products such as Fire Extinguishers, Kitchen Suppression Systems, Total Flooding Systems, or Tube-Based Suppression Systems
• Proven experience working with distributors, resellers, or trade partner networks
• Strong business development and account management skills
• Good technical understanding of fire safety products and applications
• Excellent communication, negotiation, and presentation skills
• Self-motivated with the ability to work independently
• Full UK Driving Licence

• Experience developing distribution networks across multiple regions
• Fire safety industry qualifications or certifications
• Experience delivering technical training and product demonstrations