Permanent
Area Sales Manager - Plant & Machinery
Crewe

Posted 5 days ago
This isn’t a shiny corporate sales role with a flashy title – just a proper sales role with good people, quality kit, and the chance to grow something.
Why This Role Stands Out
- You’ll be trusted to run your patch like it’s your own business, with the freedom to make decisions, manage your time, and deliver results.
- You’ll inherit a book of current accounts, pick up any inbound leads which are currently two a month, but the real opportunity will be getting out there and developing new clients.
- Supportive owners, who are down to earth, will value your input and ideas, and genuinely back their team.
- You’ll be selling quality kit, and working with trusted brands that are widely used in the construction industry.
- As the business grows, there will be an opportunity to develop yourself and your career.
You’ll be selling Plant / Machinery into the construction sector, working with well-known brands, realistic targets, proper support, and the kind of autonomy that lets you focus on building relationships and growing your own patch (Cheshire and Shropshire). You’ll focus on:
- Excavators, skid steers, and tracked vehicles (up to 3-tonne range)
- Selling to end users – construction firms, civils, groundworks, contractors, and landscapers or all sizes from one-man bands to large nationals.
- Generating new business with a proactive approach and on-site demos
- Experience in plant machinery sales or a strong background in construction with the desire and personality to move into sales
- A proactive mindset – you’ll need to develop new business, this is not just an accounts management role.
- Confidence to engage with everyone from owner-operators to major contractors
- This is a field-based role; therefore, a driving license is essential.
- Up to £40,000 basic salary
- Uncapped bonus – realistic first year OTE of £43–45k
- Company vehicle - Ford Ranger
- 25 days holiday + bank holidays + Christmas shutdown
- Hybrid working after training – 1 or two days in the office and the rest out in the field / working from home.
This position may suit a Field Sales Executive, Key Account Manager or Business Development Manager, Area Sales Manager or Regional Sales Manager, operating in the construction equipment, plant and machinery sector.