Permanent
Area Sales Manager
CW Executive Search Ltd
Kendal
Posted: 10 June 2026 (Today)
Closing date: 10 July 2026
Ref: 225230919
Job Purpose:
To drive new business across commercial waste streams.
Key Accountabilities:
- To deliver strong sales growth for the commercial waste business offering Hook, RCV, waste and recycling and brokerage services, advising the customers/prospects on the most appropriate collection arrangements
- Identify, contact and engage with the medium and high value targets in the area (-20k -250K p.a + spend.)
- Target the Commercial market with a focus on growing the Commercial portfolio.
- Lead negotiations on pricing and terms with prospects / customers
- Manage existing key accounts targeting portfolio growth of revenue and profitability.
- Investigate and develop a deep understanding of target markets, their buying methods, trends and pricing, advising on appropriate tactics / business models to reflect this.
- Conduct market research and competitor analysis to identify gaps in the market and opportunities to capitalise on competitor weakness.
- Manage x2 Sales Executives.
- Support with the training and development of new colleagues into the Sales team, as required
- Build a strong Key Business Introducer network.
- Develop and communicate a clear action plan for delivery of sales targets and proactively manage a pipeline of sales prospects.
- Support the integration and mobilisation of new business
- Drive forecast accuracy and consistently achieve KPIs.
- Develop and proactively manage area sales pipeline.
- Develop strong working relationships and maintain effective communication with all business departments.
- Ensure that the management and development/maintenance of customer databases / records is in tightly controlled and visible.
- Any other duties reasonably requested, and which are within the scope, spirit and purpose of the role.
- Implement a sales and marketing strategy for the geographical patch.
- Create proposals, bids, presentations, tenders and customer contracts, ensuring they meet Company standards for brand consistency
- Identify ways to continually improve financial performance through profitable sales growth, productivity gains and efficiency improvements
- Actively keep up to date with new regulation/legislation that may impact on our business, considering the implementation / impact on our business and our colleagues and customers
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