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Permanent

Area Sales Manager

CW Executive Search Ltd
Kendal
money-bag £50000 - £55000/annum Car allowance + Bonus
Posted: 10 June 2026 (Today)
Closing date: 10 July 2026
Ref: 225230919

Job Purpose:
To drive new business across commercial waste streams.

Key Accountabilities:

  • To deliver strong sales growth for the commercial waste business offering Hook, RCV, waste and recycling and brokerage services, advising the customers/prospects on the most appropriate collection arrangements
  • Identify, contact and engage with the medium and high value targets in the area (-20k -250K p.a + spend.)
  • Target the Commercial market with a focus on growing the Commercial portfolio.
  • Lead negotiations on pricing and terms with prospects / customers
  • Manage existing key accounts targeting portfolio growth of revenue and profitability.
  • Investigate and develop a deep understanding of target markets, their buying methods, trends and pricing, advising on appropriate tactics / business models to reflect this.
  • Conduct market research and competitor analysis to identify gaps in the market and opportunities to capitalise on competitor weakness.
  • Manage x2 Sales Executives.
  • Support with the training and development of new colleagues into the Sales team, as required
  • Build a strong Key Business Introducer network.
  • Develop and communicate a clear action plan for delivery of sales targets and proactively manage a pipeline of sales prospects.
  • Support the integration and mobilisation of new business
  • Drive forecast accuracy and consistently achieve KPIs.
  • Develop and proactively manage area sales pipeline.
  • Develop strong working relationships and maintain effective communication with all business departments.
  • Ensure that the management and development/maintenance of customer databases / records is in tightly controlled and visible.
  • Any other duties reasonably requested, and which are within the scope, spirit and purpose of the role.
  • Implement a sales and marketing strategy for the geographical patch.
  • Create proposals, bids, presentations, tenders and customer contracts, ensuring they meet Company standards for brand consistency
  • Identify ways to continually improve financial performance through profitable sales growth, productivity gains and efficiency improvements
  • Actively keep up to date with new regulation/legislation that may impact on our business, considering the implementation / impact on our business and our colleagues and customers

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