App Growth and Digital Marketing Specialist

Contract Opportunity: App Growth andamp; Digital Marketing Consultant £600/day | Outside IR35 | 2 days/week | Remote/Hybrid | LondonWe''re partnering with a much-loved consumer brand that''s looking for a thoughtful, creative, and collaborative App Growth andamp; Digital Marketing Consultant to support subscription growth for a successful recipe and lifestyle app.This freelance opportunity (2 days/week, Outside IR35) would suit someone who enjoys working in a close-knit, agile team where curiosity and experimentation are encouraged. It''s ideal for someone who blends data-led decision-making with a creative, human touch.What you''ll be doing:Reviewing the end-to-end user journey and identifying opportunities for improved conversionEnhancing trial-to-subscription flow through thoughtful A/B testing and pricing approachesHelping shape CRM and push strategies to deepen engagement and build lasting relationshipsRunning and refining paid campaigns across channels like Apple Search Ads and MetaSharing weekly performance updates with clear, actionable insightsWe''d love to hear from you if you:Have hands-on experience growing subscription-based mobile appsAre confident with performance marketing, ASO, and app analyticsEnjoy designing and testing new ideas to improve user experience and growthAre self-motivated, communicative, and enjoy bringing fresh thinking to the tableHave an interest in parenting, food, or wellness content (a nice-to-have!)Contract Opportunity: App Growth ..... full job details .....