Analytics Consultant / Senior Analytics Consultant

The Analytics Consultant will be responsible for providing high-quality analytics solutions to our clients, with a focus on the implementation and optimization of tracking technologies.This role involves a combination of technical expertise, problem-solving, and client communication, ensuring the accurate and effective collection of data to inform marketing strategies.The ideal candidate will possess a strong passion for digital analytics, with a particular emphasis on Google Analytics 4 (GA4), Google Tag Manager (GTM), and marketing pixel implementation.Responsibilities

Client Management

Serve as a primary point of contact for retainer and project Clients regarding their tracking and data-related needs, building and maintaining strong, long-term relationshipsCollaborate with clients to understand their business objectives and translate them into clear, actionable tracking and measurement plansPresent tracking solutions, findings, and recommendations to clients in a clear and concise manner, ensuring client understanding and confidenceManage client expectations, project timelines, and deliverables effectively

Analytics Implementation and Execution

Lead the implementation and configuration of Google Analytics 4 (GA4), Google Tag Manager (GTM), and various marketing pixels (Facebook, LinkedIn, etc.)Ensure data accuracy and reliability through rigorous testing, validation, and quality assurance processesDesign and implement comprehensive measurement plans to track key performance indicators (KPIs) across all digital marketing channels (SEO, PPC, Social Media, etc.)Proactively identify and resolve complex tracking issues, providing effective and timely solutions.

Data Analysis and Reporting

Extract and analyse data from GA4 and other sources to identify trends and insights related to tracking implementation, data quality, and user behaviourContribute to the development and automation of reports and dashboards using tools such as Looker Studio to monitor client performance and track the effectiveness of tracking configurationsProvide data-driven recommendations to optimize tracking setups, enhance data collection strategies, and improve the overall quality of analytics insights

Strategic Contribution:

Contribute to the development of innovative tracking methodologies, tools, and best practicesIdentify opportunities to leverage data and technology to improve the efficiency and effectiveness of the agency''s tracking processesMaintain a strong understanding of the latest tracking trends, technologies, and best practices, and share knowledge with the team

Qualifications

Education:

Bachelor''s degree in a relevant field (e.g., Marketing, Statistics, Economics, Business, Mathematics, Computer Science)

Experience:

2+ years of experience in a digital analytics role, preferably within a marketing agencyStronger candidates will have 5+ years of experience in a client-facing digital analytics role, with a proven track record of delivering successful outcomes

Technical Skills:

Expert-level knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM), including advanced configuration and troubleshootingProven ability to implement and troubleshoot various marketing pixels (e.g. Facebook, LinkedIn)Strong proficiency in JavaScript, HTML, and other web technologies relevant to tracking implementation (e.g., dataLayer, DOM manipulation)Familiarity with data manipulation and analysis using spreadsheet software (e.g., Google Sheets, Excel)SQL skills for data extraction, manipulation, and analysis (for debugging and validation purposes)Comprehensive understanding of data privacy regulations (GDPR) and best practices for ethical data collection and usage (e.g. Google Consent Mode)

Soft Skills

Strong analytical and problem-solving skills, with a focus on identifying the root cause of technical issues.Excellent written and verbal communication skills, with the ability to explain complex technical concepts clearly and concisely to both technical and non-technical audiences.Ability to work independently and collaboratively within a team, contributing to a positive and productive work environment.Exceptional attention to detail and a commitment to ensuring data accuracy and reliability.Client-focused approach with a dedication to providing high-quality service and building trust.Ability to manage multiple projects and priorities effectively in a fast-paced environment.

Does this sound like you?

Send a covering letter, CV and anything else you think showcases your talent to Recruitment@jaywing.com Jaywing is an equal opportunities ..... full job details .....