Negotiable
OverviewAcquisition Manager (Marketing). Hybrid. London. Competitive££
AKT (pronounced "act") is The Personal Performance Company with multi award-winning body care that may change your life. Founded by West End stars Ed Currie and Andy Coxon, AKT is by and for those who are "Born to Perform" — on the stage, at work, or in life.
In 2020, The Deodorant Balm made its stunning debut to rave reviews and awards from Vogue, GQ, Esquire, and Harper''s BAZAAR. Plastic-free, aluminium-free, and gender-free, The Deodorant Balm instantly resonated with those looking for a natural deodorant that genuinely worked. Five fragrances and over 700,000 happy armpits later, The Deodorant Balm is already becoming a household name.
To this day, every new AKT product is put through its paces by London''s hard-working theatre community to ensure it lives up to the high standards of its founders. As a rule, AKT''s products don''t break character — ever. It''s this effectiveness that has propelled AKT from the backstage to bathroom cabinets, bedside tables, duffel bags, and carry-on luggage worldwide. And the good news is — the performance is just getting started.
About The RoleReporting directly to the Head of Acquisition and Retention, you will be a key player in the marketing team, responsible for the hands-on management and execution of our entire paid acquisition strategy. You will work closely with the Community Manager on influencer and affiliate activity, and collaborate with the Brand, Creative, and E-commerce Trading teams to ensure a cohesive customer journey from first click to conversion. This role will also involve managing relationships with our paid media agency partners and ad-tech providers.
Responsibilities
Paid Media Management: Own the day-to-day execution and optimisation of all paid media channels including Paid Social, Paid Search, Display, and Retargeting to drive efficient customer acquisition
Budget and Performance Optimisation: Manage and track paid media spend against budget, continuously optimising campaigns to meet and exceed CPA/CAC and ROAS targets
Creative Strategy and Testing: Collaborate with the Creative and Brand teams to develop and test high-performing ad content (visual and copy) that reflects the brand Style Guide while maximising commercial return
Affiliate and Influencer Marketing: Work closely with the Influencer Manager to support the execution of affiliate and influencer campaigns, analysing performance and identifying opportunities for paid amplification
Creative Community Marketing: Work closely with the Creative Community Exec to support to identify and gifted seeding that may generate opportunities for paid amplification
Reporting and Analytics: Analyse campaign and channel performance data to produce regular, insightful reports for the Head of Acquisition and Retention, providing clear recommendations for optimisation and future strategy
Channel Expansion and Testing: Support the Head of Acquisition and Retention in testing and exploring new acquisition channels and opportunities, including offline media, to unlock incremental reach and performance
About You
Hands-on experience managing multi-channel paid media campaigns (search, social, display, affiliates) to drive performance in a D2C environment
Experience managing and tracking significant paid media budgets to deliver against performance targets (CPA, CAC, ROAS)
Proficiency with digital analytics platforms (e.g., Google Analytics, Shopify Analytics) and experience using data to drive campaign optimisations
A proactive and analytical problem-solver with a strong test-and-learn mindset
Strong communication skills with the ability to report on performance and present findings clearly to marketing leadership
Experience in a fast-paced D2C e-commerce environment
Experience in the beauty, skincare, or personal care sector
Understanding of attribution modelling and its role in optimising channel mix
Benefits
This is a great opportunity to make a real impact and join the business in its next stage of growth having just launched in the US.
Agile Working Policy
Employee discounts on our products
Access to perks, deals and discounts via our HR platform
Funny, kind and inclusive work environment. We are banter, but we get sh*t done.
28 days holiday plus bank holidays (25 + 3 days over Christmas)
If you''re a driven and hungry professional with a passion for beauty and sustainability, and you''re ready to make a significant impact in a fast-growing start-up, we''d love to hear from you. Join us in redefining personal care while looking after our ..... full job details .....
Negotiable