PPC Executive £26-40k + Excellent Benefits Fareham VR/10437 This is an exciting new role, working for a well-established digital marketing agency with an excellent reputation and reach. Well suited to an experienced PPC specialist with an agency background who is eager to learn and develop within a supportive, fun environment Your role will involve: Planning, developing, implementing, tracking and optimising all paid marketing campaigns and channels Creating and building campaign strategy, research keywords, analysing competitors and continuous testing and optimisation Maintaining and monitoring keyword bids, daily and monthly budget caps, impression share, quality score and all top-level account metrics Generating new paid search campaigns, ad groups, and accounts and aiding in the creation of new paid search marketing initiatives Landing page optimisation / implementation, creative copy testing and optimisation Carrying out competitor analysis Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, and all facets of paid search following corporate objectives Creating reports for management and clients Monitoring and administering web analytics dashboards, reports and essential reporting tools, and highlighting areas of importance Implementation of A/B, splits and multivariate testing across all accounts You will be the ideal candidate due to your: Experience in PPC Management, ideally gained within an agency Content ..... full job details .....