Retail and Hospitality Software Business Development Manager (Mid-Market). Hertfordshire. Commutable from Letchworth, Stevenage, Welwyn Garden City, St Albans, Potter Bar etc. Highly Competitive + Comm/Bonus, based on experience + Comp Bens. Applause IT are working with a growing and innovative software company based in Hertfordshire, specialising in creating cutting-edge Enterprise and SaaS solutions for mid-to-large tier retailers. Product offerings span retail and payment applications across stores, mobile, and web, alongside a Java-based micro services development toolkit.With a customer base that includes renowned household name retailers across the UK, Europe, and the U.S., they are recognised as leaders in the retail technology sector.Role OverviewAs a SaaS Sales Manager (BDM), you will lead efforts to drive the adoption of our SaaS solutions among non-enterprise customers in the UK. This role suits a confident, results-driven sales professional with strong Retail tech SaaS sales expertise, excellent relationship-building skills, and the ability to deliver value-driven solutions.Key ResponsibilitiesIdentify, prospect, and qualify potential non-enterprise clients in the retail and hospitality sectors.Build and maintain strong relationships with key decision-makers to drive deal closures.Present solutions clearly and persuasively, focusing on business value and outcomes.Collaborate with the marketing team to execute targeted campaigns and generate leads.Prepare ..... full job details .....