Role Overview: Due to recent and future planned company expansion, we are seeking a motivated and skilled e-marketing Specialist to take ownership of the e-marketing function within our group of businesses. The ideal candidate will have experience with Mailchimp and be adept at managing complex CRMs to create effective email marketing campaigns. This role will involve close collaboration with the sales team and senior leadership team to ensure that e-marketing efforts align with wider business objectives. You will also monitor and report on campaign performance, using data to refine and optimise strategies. Key Responsibilities: Campaign Management: Create and manage email marketing campaigns for inbound sales leads. Design automated follow-up templates for new and historic leads. Develop and execute regular email marketing strategies to nurture and convert cold leads. CRM Integration: Use the CRM to organise business leads and manage campaigns efficiently. Ensure all email campaigns are properly integrated and tracked within the CRM. Collaboration: Work closely with the sales team to align email marketing efforts with sales objectives and initiatives. Collaborate with senior leadership team to develop and execute strategies that drive business growth. Professional Outreach: Design and implement targeted email campaigns for professional contacts, encouraging business referrals. Content Creation: Develop high-quality email templates and content ..... full job details .....