Urgent Contract Product Marketing Manager Duration - 3 months Paddington - London (3 days in office) - Hybrid Role overview: As a Product Marketing Manager, you will be responsible for the uptake and usage of our patient-facing digital products , developing and executing marketing strategies that leverage data-driven insights to optimise user onboarding and drive adoption of app features. You will work closely with the product team to align your campaigns with the app roadmap and ensure successful feature rollouts. Key responsibilities: Strategic app growth: Drive the uptake and usage of our digital products to support broader business objectives. Campaign development and execution: Design and execute creative and impactful engagement campaigns to drive user acquisition, retention, and feature adoption. Data-driven optimisation: Implement A/B tests and analyse results to refine campaign strategies and maximise ROI. Collaboration: Work with marketing, product, and senior stakeholders to ensure cohesive and effective marketing strategies. Content development: Create messaging and content on our offerings, differentiating values, and key benefits. Data analysis: Analyse campaign metrics to optimise future results and support the business in meeting ambitious growth targets. Marketing automation: Lead the integration and optimisation of the marketing automation platform, including managing email campaigns, segmentation, A/B testing, and automation. Systems and tools management: ..... full job details .....