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Contract

Senior Brand Manager

Alwalton
money-bag 60000.00-60000.00 Annual
2904331945
Posted 2 days ago

Are you an experienced and dynamic brand or marketing manager looking for your next challenge? Do you have a passion for driving brand transformation and delivering strategic growth? We are seeking a Senior Brand Manager to lead the relaunch, strategy, and performance of two exciting brands.It is initially a fixed term contract, which could lead to a permanent position.In this high-impact role, you will be responsible for the full brand strategy, profit transformation, and execution for two established brands. You ll lead a major brand relaunch, drive innovation, and shape the future of these brands, working closely with cross-functional teams to ensure continued success in a competitive market. Key Responsibilities Lead the full relaunch and execution of a well-known snack brand, ensuring a successful transformation through recipe, packaging, and pricing strategy. Develop and implement brand plans based on consumer insights, category trends, and commercial opportunities. Drive innovation by developing a 24-month NPD pipeline, working with technical teams to launch new formats and products. Oversee brand performance, analysing market data and implementing strategies to optimise profitability and share growth. Lead marketing activation, including PR, social media, and shopper campaigns, ensuring seamless execution and maximum brand impact. Collaborate cross-functionally with category, sales, and operational teams to deliver aligned brand objectives. Shape a long-term ..... full job details .....

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