Marketing ExecutiveBirmingham 28-32k Job Overview:We are seeking a dynamic and results-driven Marketing Executive to join our client, a market leading financial services business in Birmingham. This role will focus on enhancing our brand presence and driving customer engagement through innovative marketing strategies. The ideal candidate will have experience in paid search campaigns, rebranding initiatives, copywriting, and customer relationship management (CRM) systems. Key Responsibilities: Paid Search Campaigns:Develop, execute, and optimize paid search strategies across various platforms (e.g., Google Ads, Bing).Monitor performance metrics, analyse data, and adjust campaigns to maximize ROI.Collaborate with the analytics team to generate reports and provide insights for continuous improvement.Rebranding Initiatives:Assist in the planning and execution of rebranding efforts to align with corporate vision and market trends.Conduct market research to inform brand positioning and messaging strategies.Work closely with design and creative teams to develop new branding materials.Copywriting:Create compelling content for various marketing channels, including digital ads, website, email campaigns, and social media.Ensure all copy reflects the brand voice and adheres to corporate guidelines.Collaborate with internal teams to gather information and craft effective messaging.Customer Relationship Management (CRM):Manage and optimize CRM systems to enhance customer engagement and ..... full job details .....