Seeking an experienced and dynamic Marketing Manager | Education Sector | Darwin, NT

Your new company
You will be working for a leading public institution in the Northern Territory that offers innovative education and research opportunities across diverse fields. Known for its flexible learning options, it caters to students from diverse backgrounds. With campuses in urban and regional locations, students enjoy a unique blend of cultural and environmental experiences. The institution supports first-generation students and provides ample industry networking, work placements, and professional development to ensure graduates are career-ready and confident.

Your new role
We are seeking an experienced and dynamic Marketing Manager to join our client's team. The ideal candidate will have a proven track record in developing and executing comprehensive marketing strategies that enhance brand visibility, attract prospective clients, and promote a positive image within the community. This role requires strong leadership and project management skills, particularly within the higher education sector.

Key responsibilities:

• Develop and implement marketing strategies aligned with organisational goals and objectives.
• Conduct market research to identify trends, competitor activities, and growth opportunities.
• Collaborate with key stakeholders to ensure marketing initiatives align with overall messaging and direction.
• Manage and enhance brand identity, ensuring consistent application across all channels.
• Oversee digital marketing campaigns, including SEO, SEM, and social media.
• Analyse campaign performance metrics and optimise strategies to maximise ROI.
• Manage relationships with creative, media, and other key agencies.
• Lead and inspire a team of marketing professionals, fostering a positive and collaborative team culture.

What you'll need to succeed

Qualifications:

• Completion or progress towards a relevant postgraduate qualification with extensive relevant experience.
• Proven knowledge and skills in developing and implementing best-practice marketing strategies.
• Extensive experience in strategic marketing at a leadership level.
• The ability to develop and drive coherent branding, messaging, and content.
• Strong project management skills to deliver multidisciplinary projects on time and on budget.
• Excellent interpersonal skills to foster positive relationships with stakeholders.

Desirable:

• Understanding of the Australian tertiary education market and contemporary issues.

Additional Information:

• Appointment is contingent upon receipt of a satisfactory National Criminal History Check and Working with Children (Ochre) Card.
• The successful candidate will be required to travel between campuses and other locations as needed.

What you'll get in return

• Permanent Full-Time Work Opportunity in the central hub of the Northern Territory
• Enjoy continuous professional growth in both digital and traditional marketing within a diverse and innovative environment.
• Build valuable networks with stakeholders and agencies, and make a significant impact.
• Annual salary of $122,002 + Superannuation
• Four to six weeks of paid annual leave, depending on the work location and annual leave loading.
• Flexible working hours with options to accommodate a work-life balance.

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Sajana now at 0889436013 / sajana.lamichhane@hays.com.au.