The newly created role will be focused on developing and implementing a new social and content strategy, with strands of activity that focus on growing and engaging audiences, raising the profile of the Orchestra on a global scale and maximising income. The successful candidate will be responsible for the management and optimisation of all our social channels, as well as content development and capture. Importantly, the candidate will work closely with the Marketing and Concerts teams to ensure our social channels are full of rich and engaging content, and a central part of the marketing mix. They will need to be confident in developing relationships pan-organisation, as they will work closely with a core group of staff and players to expand the capture and development of content. Key Responsibilities Strategic Planning: With the Marketing team and any external research/audience agencies, develop an annual content and social strategy and planner, which serves all areas of the business and campaigns Develop a brand personality appropriate to each channel, which builds on the Philharmonia core brand mission and values Develop a strategy for paid social activity and digital advertising Look at the introduction of more social channels, where appropriate Using various analytics tools, and tied to the wider organisational data strategy, develop reports for circulation on a regular basis, which show growth in audience numbers and engagement Project Management: Schedule and ..... full job details .....