Data Analyst within an eCommerce environmentRole Overview:The Data Analyst plays a crucial role in driving data-driven decision-making across the e-commerce business. This role focuses on collecting, analysing, and interpreting data related to website performance, customer behaviour, and sales trends. The analyst will provide actionable insights that help optimise marketing campaigns, product listings, pricing strategies, and overall customer experience. Key Responsibilities:Data Collection and Analysis: Gather data from various sources, including Google Analytics, e-commerce platforms, CRM systems, our existing BI data infrastructure and social media analytics tools. Analyse data to identify trends, patterns, and insights.Performance Reporting: Create and maintain dashboards and reports that track key performance indicators (KPIs) such as traffic, conversion rates, average order value, customer acquisition cost, and lifetime value.Customer Behaviour Analysis: Study customer behaviour, including browsing patterns, purchase habits, and drop-off points, to inform decisions about site design, marketing strategies, and product offerings.A/B Testing and Experimentation: Design and execute A/B tests to evaluate the effectiveness of different marketing strategies, website layouts, and promotional campaigns.Forecasting and Budgeting: Use historical data and predictive models to forecast sales trends and guide budget allocation for marketing and advertising spend.Collaboration with ..... full job details .....