2 hours of video
All skill levels
Available in English
If you've ever looked at your competitors and become jealous of the number of "likes" on their Facebook page, this course is for you.
You'll learn exactly what it takes to build a large community of followers on Facebook using the power of affordable Facebook ads.
With a proven step-by-step formula that's easy to implement, you'll set up a Facebook ad campaign that will effectively get people interested in your business.
After all, the more followers you have on social media, the more traffic you can get to your site, and the more sales you can make.
Harness the Power of Facebook to Drive More Traffic to Your Site & Boost Profits
Research Your Target Audience Quickly and Easily
Create the Right Customer Avatar, Ad Copy, and Ad Image
Set Up and Launch a Facebook Ad Campaign
Measure and Split-Test Every Ad's Effectiveness
Dive Deep Into Facebook Advertising That Works
This course will teach you everything you need to set up a successful Facebook ad campaign from start to finish, including how to avoid common mistakes and pitfalls.
You'll learn how to research your target audience in less than 20 minutes, use Facebook's targeting functions like a pro, and get "likes" for as low as $0.20 per U.S. Page Like.
By knowing how to garner more attention for your business on Facebook, you'll be able to drive more traffic to your site, use your fans as social proof to sell more products and/or services, and lower your advertising costs.
Contents and Overview
This course begins with an introduction into why a strong Facebook presence is so important for any business today.
You'll then move on to an easy-to-implement 3-step process for creating a successful ad campaign on Facebook.
The first step involves researching your audience using accurate data from sources like Facebook Audience Insights.
These skills will allow you to find the people that will be most interested in your products or services so you can target your ad.
Next, you'll learn how to set up a winning customer avatar to connect with your audience and get them interested in what you have to say.
You'll even master how to use the right sales copy and images to grab people's attention.
Finally, you'll learn how to set up your campaign, including scheduling, pricing, and placement.
To test the effectiveness of every campaign and measure one campaign's success against another, you'll finish off this course by learning about split-testing to see what works best for your business.
By the time you finish this course, you'll be able to get more likes on Facebook, thanks to your ability to create an ad campaign that works.
You'll be able to build a larger community of followers on social media with minimal investment, and this will help drive more traffic to your site and increase conversions.
What are the requirements?
an Internet connected computer
following the step-by-step material
What am I going to get from this course?
Over 12 lectures and 1 hour of content!
drive free traffic to your website (no kidding!)
use your fans as social proof to sell more products and services
lower your advertising costs
research your audience like a pro in less than 20 minutes(forget about the pen & paper approach...)
create winning customer avatars to leverage profits
set up your first campaign like a professional Facebook marketing agency
select the right image and craft a great ad copy
use Facebook's targeting functions like a boss
split-test and scale your most successful campaigns to grow your audience even faster
...and much more.
What is the target audience?
marketers and businesses of all sizes
students in the process of establishing their first business
everybody from newbies to experts